For a long time I treated off-page SEO as one thing: get backlinks. Any backlinks. As many as I could talk, trade, or beg my way into. That’s not wrong, exactly. It’s just incomplete in a way that wastes a lot of a solo blogger’s limited time. Off-page SEO is everything that happens away from…
I used to treat every new backlink like a win. Someone linked to my site, so that’s good, right? Add it to the mental tally and move on. It took a few link-building campaigns that produced nothing but a bigger backlink count and zero movement in rankings to realize that’s the wrong way to think…
Search “digital PR for SEO” right now and almost everything you find is a sales page wearing a guide’s clothes. An agency walks you through what digital PR is, name-drops Forbes and Yahoo Finance, and ends with a “Book a call” button. That’s not wrong, exactly — it’s just not written for someone doing this…
